Plan and run paid advertising campaigns across: Meta (Facebook & Instagram) TikTok Ads Google Ads YouTube Ads Create and manage campaign structures, audiences, and budgets Launch product campaigns, promotions, and seasonal offers Retarget website visitors and abandoned carts Scale winning campaigns while maintaining profitability Monitor daily ad performance and optimize campaigns Analyze key metrics such as: ROAS CPA CTR CPC Conversion rates Prepare weekly and monthly performance reports Conduct competitor and market analysis Test creatives, copy, and audience variations Work closely with content creators, graphic designers, and videographers Guide the team on high-performing ad creatives Suggest viral and conversion-focused campaign ideas Ensure branding consistency across all campaigns Drive traffic to: Website WhatsApp Physical stores Online marketplaces Improve online conversions and customer acquisition Assist in setting up tracking systems including: Meta Pixel Conversion API Google Analytics TikTok Pixel