Key Responsibilities Digital Advertising: Manage Meta and Google Ads across a full funnel (awareness to conversion), including geo-targeting, creative refresh, and active engagement (responding to comments and DMs). Content & Distribution: Own and execute a high-volume weekly content calendar (12+ posts) across all platforms, producing both field and office-based content consistently. Sales Enablement: Develop core commercial materials including one-pagers, case studies, pitch decks, proposals, and expo collateral to support revenue generation. Lead Generation & Nurturing: Drive lead generation through campaigns, content, events, and referrals. Manage email sequences, track performance, and align weekly with Customer Success. Events & Campaigns: Produce and support marketing for expos and trade shows, including pre- and post-event promotion and all required collateral. Traditional & Digital Channels: Oversee radio, billboard, and website performance, including basic SEO, analytics tracking, and lead capture optimisation. Brand & Asset Management: Maintain brand consistency across all outputs, manage asset libraries, and support internal design needs. PR & External Visibility: Manage media relationships, pitch stories, and support employer branding, investor content, and company visibility initiatives. Cross-functional Execution: Work closely with commercial, customer success, finance, and country teams to ensure marketing supports business growth across markets. Qualifications and Experience Diploma or Degree in Marketing, Communications, Digital Media, Business, or related field 3+ years in digital marketing, including at least 1 year managing paid ad campaigns (Meta Ads required, Google Ads preferred) Experience in B2B marketing (agritech, renewable energy, FMCG, fintech, or NGO/development); agricultural experience is a plus but not required Proficiency in Meta Business Suite (with verifiable ROAS), Google Ads Manager, Canva Pro, CapCut or Adobe Premiere, Mailchimp or equivalent, and Google Analytics Familiarity with Intercom (preferred) and AI tools such as ChatGPT, Gemini, or Claude Must own a personal laptop, be willing to travel for field content capture, and be comfortable working in a fast-paced startup environment with minimal supervision