What you will own Patient acquisition pipeline from lead to visit to procedure Insurance and corporate account development and growth Referral network across clinics, optometrists, and GPs Outreach strategy and field team direction CRM implementation, pipeline reporting, and conversion improvement Weekly growth rhythm with cross-functional accountability What success looks like Sustained growth in new patient volumes month on month Measurable increase in insurance and corporate revenue Improved conversion at every stage: lead to visit, visit to procedure A functioning, data-driven pipeline that leadership can track in real time What we are looking for 7 to 12 years in B2B sales, business development, or commercial roles Healthcare, medical devices, or related sector experience strongly preferred Proven track record building or scaling revenue pipelines, not just executing within them Strong CRM discipline and pipeline management capability Able to operate at strategic and execution level simultaneously High ownership, accountability, and comfort with performance-linked KPIs